Brand Management Suite
Align your organization's voice and values with SkillSmith's Brand Management suite. Create a consistent brand internally and externally.

Align your organization's voice and values with SkillSmith's Brand Management suite. Create a consistent brand internally and externally.

Help team members understand and accurately represent your brand, creating a unified external presence.
Maintain brand standards and policies across departments, reducing inconsistencies and potential risks.
Develop a connection between employees and brand values, increasing engagement and brand advocacy.

Present and reinforce your organization's core values through an interactive platform.
Engaging visual representations of each core value
Real-world examples and success stories tied to each value
Centralize access to brand-related Standard Operating Procedures.
Searchable database of all brand-related SOPs
Version control to ensure teams always access the most up-to-date information


Create, update, and distribute brand policies across your organization.
Collaborative editing tools for policy creation and revision
Automated distribution and acknowledgment tracking
Develop brand training materials using customizable templates.
Pre-built templates for various brand-related training topics
Interactive elements to enhance engagement and knowledge retention


SkillSmith's Brand Management feature works with your existing marketing and collaboration tools. Improve brand consistency with connections to platforms like Adobe Creative Cloud, Slack, and Asana. Build a cohesive brand management experience using your current tech stack.
The Core Values Highlights feature goes beyond simply listing your values. It provides an interactive platform where each value is illustrated through visuals, real-world examples, and success stories. Employees can explore how these values apply to different situations, share their own experiences, and even earn recognition for exemplifying these values. This approach helps internalize the brand values, making them a natural part of daily decision-making and behavior.
Yes, the SOP Reference is designed to be flexible while ensuring brand consistency. You can create department-specific sections within the SOP database, allowing for specialized procedures that still align with overall brand guidelines. The search function and tagging system make it easy for employees to find relevant SOPs, whether they're department-specific or company-wide. The version control feature ensures that everyone, regardless of department, always has access to the most current brand standards.
The Policy Maker includes a distribution and tracking system. When a new policy is created or updated, it can be automatically distributed to relevant team members. The system tracks who has viewed and acknowledged the policy, sending reminders to those who haven't. It also allows for quizzes or confirmations to ensure understanding. Analytics provide insights into policy engagement, helping identify areas where additional communication or training might be needed.
Yes, the Training Topic Template is versatile enough for both new hire onboarding and continuous brand education. For onboarding, you can create modules that introduce new employees to your brand's history, values, and guidelines. For ongoing education, you can develop quick refresher courses, updates on new brand initiatives, or detailed explorations of specific aspects of your brand strategy. The templates support various media types, allowing you to create engaging, multi-format training materials suitable for different learning styles and purposes.
SkillSmith's Brand Management suite includes analytics capabilities. Internally, it tracks engagement with brand materials, completion rates of brand training, and adherence to brand policies. You can also conduct regular surveys to gauge employee understanding and embodiment of brand values. Externally, the platform can integrate with social listening tools and customer feedback systems to monitor how your brand is perceived in the market. By correlating internal brand engagement metrics with external brand perception data, you can gain insights into the effectiveness of your brand management initiatives and their impact on your overall brand equity.